Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. Again, Credits to Wikipedia for the definition. Search engine optimization is a rapidly changing area of the website design world. Back then the only thing that you really had to do in order to increase your rankings was double up on the meta tags, a few links here and there and some strong key words. In today’s world it has been said by google themselves, content is key. As a matter of fact the strongest, most effective way to optimize your site correctly is to have good content that visitors are actually interested in seeing! Of course, keywords, back links, sitemaps,framework auditing and all of those other strategies are just as important in order to really beef up your online profile, but without good content those methods are pretty much useless if your goal is to become one of the top ranking websites in your industry. You see, all of the major search engines have certain criteria your website has to meet in order to be on the map at all. You must prove to google that your site is a legit website and not some sort of scam or trick. You also must have a good form of getting your point across in a simple, no non sense fashion while also using a fair amount of keywords that are highly searched for within your industry. Having meta tags are also important in SEO ranking although some search engines care for them more than others, it is still not a bad thing to have them. Providing links within your site, outside of your site to your site and from your site to bigger more reputable websites with tons of credibility also have a huge impact on your SEO ranking. When preforming SEO services to your website research and analytics are KEY. You have to keep track of your clients and visitors in order to learn what they prefer to see on your website so that you can keep producing content that lures people in. It really is a never ending list seemingly but the important part is that you get it done and get it done right to ensure the best results for your business.
Ready to get your site Search Engine Optimized the right way?
Neon Panda has been actively working with business owners since 2011 in improving their SEO rankings. We optimize websites for Google, Yahoo, Bing and many other Search engines currently out there today. Specializing in SEO is one of our strengths as website designers which benefits you. We strive to meet your standards on the web and to slowly and gradually scoot you up to the top pages of these search engines by stepping in your shoes as a business owner, researching your industry and analyzing the online activity of your clients, visitors and potential prospects this enabling you to sneak inside the brain of the people whose attention you are trying to capture, we learn the patterns and what they are looking for and use that information to design your website accordingly.